With the green rush, some brands are jumping on cannas-infused beauty products but mixing the terms up intentionally or not. Since CBDAND hemp are in the same canna-family, they’re often incorrectly marketed as the same thing. Why would a brand do this? Simply put, consumers are willing to pay more for C&B&D products, which is a pretty expensive ingredient compared to hemp. It’s easy for a brand to add hempseed to a product, adorn it with mari-ju-anna, and highlight the word canna to make consumers think they’re receiving a C&B&D product that contains no actual C&B&D at all.
